MARCHII - Yale Cinema Studio - How to make film going an integral part of daily social life in an age of digital media? Create buildings where the arrival and departure of the patron becomes as much a spectacle as the film itself. A theater showing a Film Noire world greet the patron with a key light and moody pools of light and velvety dark shadows as the patron is lead to their seat. Suddenly you are Citizen Kaine. Or Sci-Fi adventure film you're going to see is in a theater that greats you with rolling surges of light and thundering music, uplite you enter as the hero.
An in-fill site in New Haven, CT was selected. Close to bars, cafes and restaurants, the site had all the proper adjacencies. Reusing an abandon theater that was only a shell was the starting point for this project.